How to choose page names with blogs and CMSes?

July 20th, 2010

Most content management systems, whether they are real CMS or blogs or event e-commerece site (eg, Magento) allow some sort of “smart url” system for pages, which is in fact a twofold process:

  1. Create and display the smart url of each page
  2. When someone comes to the server with a smart url, deliver the expected content Of course these 2 points are interdependent.

Item 2 is usually achieved by combining some url-rewrite magic to the cms

Item 1 is usually selected out of several options, the most common ones being post number: this is usually the default page address, just numbers. It is a safe way, because this will work in most situations, even if url rewrite fails. If possible, it is wise to select post number + keyword combination, you can just anticipate some fall back mechanism in case the keywords have changed automatic url regeneration: this is a trap, and Drupal is very “good” at it: if you change some words in the title of he page, then the smart URL is changed and it means that all bookmarks to the previous address will fail (except of course if you have a fallback mechanism as hinted above). Best compromise, if possible, is to have some way to change/ edit the url generated and to protect it from change (Very easy with SPIP if you have the right add-on) (not that common) list of “noisy words” that should be dropped from URLs: if your program has this option, then you can be almost sure to throw away almost all “noise” (Drupal has this) minimum length of a word used in a smart url: my preference is to throw away words of 1 or 2 letters, and keeping 3 or more; there are lots of “noisy” 3 letters words… but there are also lots of significant , so this is my preference… but note that if you have the “list of noisy words” option you can probably take that to 2 letters instead of 3 separator: usual options are minus/dash “-”, underscore “_” or comma”,”. My own preference: keep as far away as possible from comma (but programs like SPIP use it), and I have a long lasting preference for minus/dash maximum length of the generated URL: you can usually select the max number of words in the smart URL and/ or the max number of chars: note that you will then need a mechanism to make distinct URLs for pages with the same main words in the title

how to handle special or accented characters and punctuation: this is a common trap if your writing language is not English, because all these SEO experts and themselves says they are SEO Professional with English as a mother tongue do not even think this might be a problem, and so thay have put in place regular expressions which throw away everything which is not in the a-z A-Z 0-9 space… and so all the accented characters are simply dropped. So you need to work with your own function that will convert accented chars to their non-accented char, ie all being translated to e. Blogspot/ blogger is the “best” example of such a poor design, where designers have thought and built in a purely US-centric way, assuming that problems that foreign people would face with accented characters are insignificant… for my own blogs on blogspot I have used the strategy of creating the initial post with non-accented chars, then when the smart-url has been generated I often place back the correct accented chars. Works fine with blogger / blogspot since URLs are not recalculated (see item 2 above), would not work otherwise

What is your own experience on this? how do you manage? which poblems have you met?

SearchGuild adopted by SEONews

July 20th, 2010

I was disappointed when SearchGuild was taken down because of hackers.  I’m really excited to raise the friendly SEO community.

SEO Experts simply edit Meta tags and get high rankings?

July 10th, 2010

Search engines don’t have a whole lot to work with when trying to figure out which sites to show in their list of results for any given keyword search. Considering this, it’s actually quite amazing how relevant most search results tend to be, given the sheer number of pages on the Internet these days.

For an internal search engine that just searches through pages or products on your site, the information provided in the Meta keyword tag can really help to narrow down the most relevant pages that one of your site users might be searching for.

Unfortunately, the differences between an internal search engine and a public one such as Google are many. For instance, with an internal engine, there are only a relatively small number of pages or products to search through to find a relevant page. Plus, the content and Meta tags on the site are trustworthy, since your goal and that of your internal search engine is to help people find exactly what they’re looking for on your site.

On the other hand, with major search engines, their database contains basically every page on the web that they know about. They can’t necessarily trust the Meta tags they find since a site owner’s goals may not necessarily be the same as the major search engines’ goal (i.e., you would like your site to show up in the search results as much as possible for as many keyword phrases as possible, but the search engine would like to show the most relevant pages, whether those are yours or someone else’s).

This makes changing or adding Meta tags on your site neither a quick fix nor a slow fix. It won’t fix anything and it won’t have any effect on your search engine traffic.

SEO Professional Rajamanickam

July 8th, 2010

Hi… I am working as a SEO Administrator at n-frames internet solutions private ltd, I have been in this search industry from last 6 years, worked in hundreds of various clients websites, and mostly all type of business, shopping, health, entertainment and sports websites. Initially i don’t know this knowledge and this industry in the earlier 2004, My brother advised me to do some research and study about the search engine optimization techniques, also he told in the next coming years there would be a large requirement and recruitment in this field. I would like to say thanks to him, now.

So i learned my self 18 hours per day minimum in the related forums, some experts blogs, articles, each one has different approach and i noticed somethings are common like the title, page names and content in the on page area, also some good inbound links from reputable sources.

Finally i got a website…

:)

A good surgeon do successful operations  after killed many patients.. :)

But in my case not like that, I proved the result, everybody were surprised and motivated, next week i got three websites from the same client, now only i faced the problem… I can say in my next post.

Thank you please.

Raja